The PGDM Programme

Post Graduate Diploma in Management

IMM, in addition to its management training programmes has started PGDM Course approved by AICTE since 1994. IMM's flagship Post Graduate Diploma in Management (PGDM Course) is a highly professional program designed to integrate current management theory and practice. The PGDM Course Programme, the core activity of the institute, is designed to prepare the young graduates for senior level positions in industry and other sections with inputs in the functional areas of Marketing, Finance, IT Management, International Business, Human Resources Management, and Advertising & Public Relation. During the last 13 years the IMM has emerged as a premier Institute for PGDM Course programme and its Alumni are occupying important positions in the Industry. It imparts wholesome management education with closure Industry-Academic interaction.

COURSE CURRICULUM

Semester - I	Semester - II
Management Accounting Managerial Economics Business Statistics Marketing Management-I Production & Operations Management Human Resource Management Financial Management-I Management Information System Business Communication Organizational Behaviour Foreign Language: French-I Computers for Management-I Personality Development-I	Business Management Marketing Management-II Business Environment Financial Management-II Business Law TQM, Bench Marketing & Best Practices Quantitative Techniques Sales & Distribution Management Strategic Management Foreign Language: French-II Computers for Management-II Personality Development-II International Marketing
Internship
Corporate internship/Training	Project Work
Semester - III
Marketing Services Marketing Industrial Marketing Product & Brand Management Rural and Agricultural Marketing Retail Chain Management Advertising & PR PR & Corporate Communication Advertising Management Creative & Media Strategy in Advertising Sales Promotion Techniques Visual Imaging & Copywriting Finance Banking & Insurance Investments Analysis and Portfolio Management Corporate Finance & Taxation Mergers and Acquisitions International Finance	International Business International Business Strategy International Finance and Foreign Exchange Market International Distribution Management Managing International Operations Export Procedure and Documentation. HRM HR Policies & Practices IR & Labour Laws Human Resource Planning Training & Development & Performance Evaluation Wage & Salary Administration Information Technology CRM Software Project Management E-Commerce Managing IT enabled Services Business Process Re-Engineering Production and Operations Management Service Operations Management Advanced Operations Systems Logistics and Supply Chain Management Purchasing and Materials Management Advanced Operations Management
Semester - IV
Global Business Management On the job Project	Thesis & Viva-Vice Research Methodology

Marketing, Finance, Human Resource Management, Advertising & PR, Information Technology, International Business, Production and Operations Management